Portfolio

Strategic Planning

I had to create my own strategic plan for an innovative use of public relations for an organization I am interested in. I chose Amtrak and how they could get more people to choose to take rail service between New York City and Washington, D.C.

Audience Persona

I had to create an audience persona for a prospective client for a company.

Fundraising Appeal

I had to create a fundraising appeal to convince people to donate to a cause that was relevant to my company.

Op-Ed

I had to write an op-ed about content that would relate to my company and its mission.

Journalism

I had to cover a guest speaker and write a news story about the event following the inverted pyramid model.

Fact Sheet

I had to create a fact sheet based on a real campaign done by my company.

Media Briefing Talking Points

I had to create talking points and potential questions to answer for a media briefing

PR Industry Paper

I had to interview someone working in the public relations field and talk to them about how their work reflects public relations. I interviewed a member of the digital fundraising team at the Democratic Governors Association (DGA.)

DEI Presentation

I had to create a presentation on a company's Diversity, Equity, and Inclusion initiatives and present it to the class.

Photo Opportunity

I had to create a photo alert for a new product launch.

Press Release

I had to create a news release for a company hiring a new head of Diversity, Equity, and Inclusion.

Newsjacking Pitch

I had to create a pitch email for a newsjack a story and show what my brand was doing.

Media Alert

I had to create a media alert for a new product launch.

The previous information is not intended to be factual but is part of a class writing assignment from January 2024 through April 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.